Domain SEO Audit Checklist
A comprehensive checklist to evaluate and improve your website's technical and on-page SEO.
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Set up Google Search Console & Bing Webmaster Tools
Verify your domain ownership.
Generate and submit an XML Sitemap
Ensure your sitemap is dynamic and submitted to GSC.
Optimize robots.txt
Block admin pages and allow crawlers access to important paths.
Check for Crawl Errors
Review 'Coverage' in GSC to fix 404s and 500 errors.
Ensure HTTPS / SSL
Force all traffic to https:// and ensure no mixed content warnings.
Optimize Page Speed (Core Web Vitals)
Aim for LCP < 2.5s, FID < 100ms, CLS < 0.1.
Mobile-friendliness
Pass the Google Mobile-Friendly test.
Fix broken internal/external links
Run a site crawl using Screaming Frog or Ahrefs.
Unique Title Tags
Include primary keywords, keep under 60 characters.
Compelling Meta Descriptions
Write persuasive copy under 160 characters to improve CTR.
H1 Tags
Ensure only one <h1> per page and include the target keyword.
Proper Header Hierarchy
Use H2, H3, H4 logically to break up content.
Image Alt Text
Add descriptive alt attributes to all meaningful images.
SEO-friendly URLs
Keep URLs short, descriptive, and use hyphens.
Internal Linking Strategy
Link to relevant internal pages with descriptive anchor text.
Schema Markup
Implement JSON-LD structured data (Article, Product, FAQ).
Keyword Research
Identify primary and long-tail keywords with search intent.
Avoid Keyword Stuffing
Write naturally, aiming for readability over keyword density.
Comprehensive Content
Cover the topic in-depth better than ranking competitors.
Content Readability
Use short paragraphs, bullet points, and bold text for scannability.
Identify Content Gaps
Update old content with new information.